Shaping a measurably healthy culture provides a direct correlation to better bottom line performance for your organization.

 

Regardless of size, sector, industry or age, a company's culture impacts a full range of its performance, from 'hard' performance indicators such s profitability, market share and sales growth, to 'softer' performance indicators such as innovation and new product development, quality of products, customer service and employee satisfaction. Culture has now been brought to a place where it influences your bottom line and where you can monitor the change over time.

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The main focus in this process is a tool called the Denison Culture Survey. This is a tool that has been proven as a predictive indicator of success with thousands of companies in size from 10 people to over 300,000, representing all ages and stages of organizations, industries and sectors. The results are compelling, and it will enable you to understand, in an entirely new way, why you are or are not achieving the results you want and what it will take to get them. 

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I've been utilizing this model for 16 yeas as a CEO and can assure you first hand that the predictive nature of this model really works to improve organizational performance.

 

The model measures four basic business culture traits:

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1. Mission - the degree to which everyone in the organization knows why                        it exists and what the strategic intent, direction and vision of your organization is.

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2. Involvement - the degree to which individuals at all levels of the              organization are empowered and engaged to understand that direction as their own.

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3. Adaptability - the ability of your organization to know what their customers want, and the degree to which they can respond to external forces and demand.

 

4. Consistency - your organization's systems and processes that support the efficiency and effectiveness in reaching organizational goals.       

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Shifting the focus on culture from the intangible and esoteric, to the tangible and behavioral (and thus measurable) allows for breakthroughs in understanding the business culture and improving organizational performance. 

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The Denison model is rooted in workplace behaviors and expressed in workplace language. It's a model developed within the business context, by business leaders and understood in the business perspective - a far cry from traditional models developed in the academic context described in academic language. 

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 Once you have used this predictive model, you will wish you had done it sooner!